We began working with UST Mamiya towards the end of 2008 when we moved their website to our dedicated web farm from a single server they housed within their corporate headquarters. Their high performance golf shafts were getting noticed on the Tour. The resulting "buzz" generated heavy traffic from golfers looking for more distance off the tee to a server that simply couldn't handle the load.
After putting out that fire, we began work on their first website designed and developed by Element Code, which took things to a whole new level. To this day, UST Mamiya continues to hit long against their competition with ongoing search engine optimization efforts, website enhancements and email marketing campaigns.
We recently re-designed, re-developed and re-launched the responsive website you see here today. It's built on the open-source Umbraco CMS platform using highly available SQL Server instances as their database layer. As it is for all our clients, their host server farm is designed to scale up and out quickly to facilitate any amount of "buzz" their golf shafts cause on the Tour.
We monitor UST Mamiya's domain reputation and manage their email campaigns using our own proprietary email delivery platform. It tracks and collects extensive metrics for each campaign, then presents them in real time within a secure mobile app and web page.
We really like the convenience, feature-set and genuine bang-for-the-buck provided by Microsoft's PowerBI business analytics platform. So does UST Mamiya. It allows us to connect to multiple data sources, then normalize the information to create beautiful reports with up-to-date stats that's easy to read and convenient to access.
Texas Motor Speedway
We have developed, hosted & managed their website and outbound marketing campaign since 2000.
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